Wednesday, May 19, 2021

How to Pick the Right Public Relations and Management Company?

Wish to elevate your brand? Want to increase your revenue? Wish to take your business to the next frontier? Here you are! Apart from this, are you looking for the perfect Public relations management company? Well, with this short guide, picking the perfect public relations and management company will be easier than ever.

While selecting any marketing agency, make sure you look for several factors. These include,

  • The marketing agency should have years of expertise in this field
  • The processes should be transparent
  • The agency should aim to build strong customer relations
  • It should be driven by KPI( key performance indicator)
  • You must be able to see statistical proof for the growth of your business.   
An ideal marketing agency must provide several services that include sub-services. These include,

SMM/SNS

Under this, any company featuring social media marketing in Asia must specialize in,

  • Weibo, IG, Facebook, QQ, KakaoTalk, Teiba, WeChat

  • Viral Creation and distribution of content
  • Fans management and building

SEO/SEM

Under this, the company must specialize in,

  • Sogou, Yahoo, Naver, Baidu, 360, Google, Daum, Yahoo

  • Off-page optimization, on-page optimization, link building, keyword research, Competitor analysis
  • White/Black Hat Strategies, security of brand, and hijack protection

PPC

Under this, the company must specialize in,

  • Ads Network, Search engine, Social media, forum, blog

  • Ads creation
  • Graphic design
  • Conversion rate optimization
  • AB testing, Ads monitoring along tracking

Telemarketing

Under this, the company must specialize in,

  • Upselling/Cross-selling

  • Customer loyalty along with retention
  • Nurturing VIP players
  • New players
  • Customers acquisition

Email Marketing

Under this, the company must specialize in,

  • Conversion rate tracking

  • Conversion optimization
  • Customer Email List Acquisition
  • The top-notch delivery rate in terms of Newsletter Design & Blasting

Affiliate Marketing

Under this, the company must specialize in,

  • Affiliate Hunting

  • Affiliate System along with promotion campaigns, and program setup sponsorship

Public Relationship

Under this, the company must specialize in,

  • Affiliate System

  • Program Setup
  • Reputation Management of brand
  • Optimizing leads and Referrals

Google & Baidu Rebates

Under this, the company must specialize in,

  • Retains marketers money on the paid adverts

  • Simple and hassle-free processes
  • 5% Rebates on your expenses
  • Processes are simple and hassle-free

KOL Marketing

Under this, the company must specialize in,

  • WeChat, TikTok, Weibo,

  • Viral Content distribution along with the creation
  • Fans Building along with Management

Any company, who offers these services can help you with social media marketing in Asia along with excellent public relations and management.