How to Pick the Right Public Relations and Management Company?

Wish to elevate your brand? Want to increase your revenue? Wish to take your business to the next frontier? Here you are! Apart from this, are you looking for the perfect Public relations management company? Well, with this short guide, picking the perfect public relations and management company will be easier than ever.

While selecting any marketing agency, make sure you look for several factors. These include,

• The marketing agency should have years of expertise in this field
• The processes should be transparent
• The agency should aim to build strong customer relations
• It should be driven by KPI( key performance indicator)
• You must be able to see statistical proof for the growth of your business.   

An ideal marketing agency must provide several services that include sub-services. These include,

SMM/SNS

Under this, any company featuring social media marketing in Asia must specialize in,

• Weibo, IG, Facebook, QQ, KakaoTalk, Teiba, WeChat

• Viral Creation and distribution of content
• Fans management and building

SEO/SEM

Under this, the company must specialize in,

• Sogou, Yahoo, Naver, Baidu, 360, Google, Daum, Yahoo

• Off-page optimization, on-page optimization, link building, keyword research, Competitor analysis
• White/Black Hat Strategies, security of brand, and hijack protection

PPC

Under this, the company must specialize in,

• Ads Network, Search engine, Social media, forum, blog

• Ads creation
• Graphic design
• Conversion rate optimization
• AB testing, Ads monitoring along tracking

Telemarketing

Under this, the company must specialize in,

• Upselling/Cross-selling

• Customer loyalty along with retention
• Nurturing VIP players
• New players
• Customers acquisition

Email Marketing

Under this, the company must specialize in,

• Conversion rate tracking

• Conversion optimization
• Customer Email List Acquisition
• The top-notch delivery rate in terms of Newsletter Design & Blasting

Affiliate Marketing

Under this, the company must specialize in,

• Affiliate Hunting

• Affiliate System along with promotion campaigns, and program setup sponsorship

Public Relationship

Under this, the company must specialize in,

• Affiliate System

• Program Setup
• Reputation Management of brand
• Optimizing leads and Referrals

Google & Baidu Rebates

Under this, the company must specialize in,

• Retains marketers money on the paid adverts

• Simple and hassle-free processes
• 5% Rebates on your expenses
• Processes are simple and hassle-free

KOL Marketing

Under this, the company must specialize in,

• WeChat, TikTok, Weibo,

• Viral Content distribution along with the creation
• Fans Building along with Management

Any company, who offers these services can help you with social media marketing in Asia along with excellent public relations and management.

What all you need to know about KOL Marketing?

What is KOL marketing?

KOL marketing is specifically a sort of advertisement that makes use of social media influences for promoting your services, brands, and products. This entire concept is common on social media platforms like Instagram and Twitter. Here, users pay their followers and they are paid for promoting their brands and businesses with their social content.

However, KOL's are not specifically celebrities. They can be individuals as well who are efficient in social media, are fashionistas, columnists, socialists, and bloggers. These already established a vast community of followers via social media platforms and networks. 

Who should use KOL marketing?

All the large companies along with small businesses can make use of KOL marketing. The smaller brands can utilize it to enhance brand visibility and appeal to the eyes of a much greater target audience. You can use KOL marketing to advertise your products in the market.

KOL marketing is hugely targeted and is flexible. This is a highly recommended strategy that is extremely effective for all the emerging companies that want recognition in the Chinese markets for elevating sales, services, and products.

Most of the mainstream social media platforms like Instagram and Twitter are blocked in China. With this, the most popular platform used in China is We Chat.  

This is why, if you wish to promote your business in China and attract a great customer base, you can advertise it on We Chat. Similar to the western world, KOL in the Chinese Market is like a celebrity having a huge audience. Moreover, it has the right to cause an impact on the online decisions of others. 

What are the benefits of this? 

 
KOL's have huge benefits to offer. It unlocks brand new opportunities for thriving your business in China.

Few other benefits are,

• This marketing strategy Taps into the first mobile culture

• Helps you to reach more customer thereby selling more products

• In case you are successful in building long-term partnerships, you can build great long-term relationships and keep valuable customers.

It strengthens the sales and image of well-known brands to keep the competition going in the market. If you hire a Kol marketing agency, the agency will help you apply all the effective marketing strategies that will instantly appeal to the eyes of Chinese customers for connecting with your business!

While you plan to get in touch with a Chinese SEO Company, make sure you get all the boxes checked in to find out what services it offers and if it matches with the benefits or not.